DoorDash

Project Overview

This campaign promotes DoorDash's partnership with local farmers' markets, making farm-fresh produce, artisanal goods, and seasonal products accessible for delivery. The initiative aims to bridge the gap between local farmers and urban consumers, ensuring that fresh, locally sourced food is just a tap away. By using the DoorDash app, customers can support small-scale farmers while enjoying the convenience of doorstep delivery and making healthier eating choices.

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Goals & Objective

This campaign promotes DoorDash's partnership with local farmers' markets, making farm-fresh produce, artisanal goods, and seasonal products accessible for delivery. The initiative aims to bridge the gap between local farmers and urban consumers, ensuring that fresh, locally sourced food is just a tap away. By using the DoorDash app, customers can support small-scale farmers while enjoying the convenience of doorstep delivery and making healthier eating choices.

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Design Requirements

The campaign's visual elements will feature bright, fresh imagery of locally grown fruits, vegetables, and artisanal products, combined with warm, earthy tones and DoorDash's signature red. It will highlight the connection between farmers, markets, and delivery drivers, showcasing their role in bringing fresh food to customers. It will use app mockups that will demonstrate the app's farmers' market section, with lifestyle shots of diverse families enjoying fresh produce at home will emphasize the convenience and health benefits of the service.